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World Cup Official Song “Live It Up” Released For Russia 2018

News by Rob Williams Published on 27 May,2018 Updated on 27 May,2018
  • World Cup 2018 official song released
  • The song produced by Diplo featuring Nicky Jam, Will Smith, and Kosovar Albanian singer Era Istrefi

The wait is finally over with the release of the official World Cup song. The official World Cup song Live It Up has been released ahead of the tournament kicking off in Russia.

Live It Up has been produced by Diplo and features Nicky Jam, Will Smith, and Kosovar Albanian singer Era Istrefi.

The Fresh Prince alluded to the track earlier in the week with a post on Instagram. He follows in the footsteps of Pitbull, Jennifer Lopez, and Shakira, who've been involved in the previous two World Cup songs.

Will Smith, who's put out a number of platinum and gold-selling albums, released a video showing the making of the song on his popular YouTube channel.

It shows reggaeton artist Nicky Jam asking for the Fresh Prince's verse to be made more prominent than his own.

"Will's voice - I want it to stand out more. I want my voice to be a little bit lower. I just wanna hear Will mad, like 'one life!'" he says.

But while the song tries to have an inspirational message, as is customary, a number of fans don't seem to be feeling it.

Shakira's effort from 2010 in South Africa is still getting a lot of love though.

The official song is customarily performed ahead of the tournament's opening match - this year that's between Russia and Saudi Arabia.

Nicky Jam and co will be hoping it gets a better reception at the opening ceremony than it has so far on social media.

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