MTV is an acronym for Music Television and is an American basic cable and satellite television headquartered in New York City, New York. It is owned by the MTV Networks Music & Logo Group, a unit of the Viacom Media Networks division of Viacom and was launched on August 1, 1981, with an intension of playing music videos guided by VJ’s. As of now, MTV is targeted to adolescents, teenagers and young adults.
MTV now produces the VMA’s (MTV Video Music Awards), annual events, concerts, formatted music series, live requests and other live shows. As of August 2013, 85.51% of American households with television receive MTV.
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