Coca Cola announces K-pop stars BTS as their official spokesmen at the World Cup 2018
One of the most popular beverages in the world chose one of the most popular boy bands in the world as its latest spokesmen. The announcement was made by the South Korean unit of Coca-Cola on Monday.
As per the reports by Yonhap, Coca-Cola Beverage Co., Seoul, will start to feature BTS as their promotional ambassadors in June, just ahead of the 2018 World Cup, Russia.
Coca-Cola has been an official sponsor of the World Cup event since 1978. Coca-Cola is partnering up with the K-pop stars BTS for an ad campaign slated to run during the World Cup in Russia.
BTS is set to release their third full-length album, Love Yourself: Tear on May 18, good news for K-pop fans. The sequel to their previous album Love Yourself: Her, Tear is the second album in the group’s Love Yourself series and follows the release of the record-breaking Japanese Face Yourself album.
The Korean band will also perform at the Billboard Music Awards on May 20, where they are once again nominated for the top social artist award.
BTS won 'Top Social Artist' onstage during the 2017 Billboard Music Awards on May 21, 2017, at T-Mobile Arena, Las Vegas.
With a highly dedicated fan-following, BTS has become one of the world’s most buzzed-about boy bands of this generation. The deal follows the group becoming representatives of companies, including Line.