Shelley Covel Rowland

Inside Biography

Shelley Covel Rowland brings a fascinating viewpoint, to fashion styling. She became popular through her connection with her father, Toby Keith, and her path in the fashion industry. 

Having grown up immersed in country music, Shelley's story intertwines her family background, with her identity. For an exploration of Shelley's life, education, career progression, and more please continue reading the following article.

Early Life And Educational Background

Born in 1980, Shelley Covel Rowland's heartwarming journey is marked by love and a sense of belonging. The turning point in her life occurred in 1984 when, at the age of four, she was embraced into the loving arms of country music sensation Toby Keith and his wife, Tricia Lucus.

Shelley with Toby Keith and Tricia Lucus. Shelley was embraced by Toby Keith and his wife, Tricia Lucus.
SOURCE: Pinterest

Being the eldest in the Keith household, Rowland brought immense joy and unity to the family. Despite growing up in a musical haven, where the importance of music was paramount, Shelley charted her course, distinguishing herself from her musically gifted siblings, Stelen Keith Covel and Krystal Keith.

Parents' Relationship

The love story of Shelley Covel Rowlands's parents, Toby Keith and Tricia Lucus began in 1981. They first met at a nightclub, in Oklahoma when Toby was 20 years old and Tricia was 19.

Tricia was captivated by Toby's charm and confidence which sparked a connection between them. After a night of dancing their relationship started to grow. Despite Toby juggling his job in the oil fields and performing with his band, Easy Money at bars during the evenings he found a deep and lasting bond with Tricia.

Toby Keith and Tricia Lucus. The love story of Shelley Covel Rowlands's parents began in 1981.
SOURCE: Pinterest

As their relationship developed over three years Toby and Tricia decided to take their commitment to the level. On March 24 1984 they exchanged vows. Embarked on their journey, as a couple.

Married Life

In 2016 Shelley Rowland made a declaration, about her involvement with Brian Skaggs. The couple celebrated their love and commitment by exchanging vows in March 2018. Shelley, who is a mother of two has been embracing the joys of family life.

Recently an endearing photograph was shared by Shelley step brother on November 9, 2021. The picture was taken at The White House. Captures the moment of Shelley holding an adorable infant boy suggesting that her family has grown.

In addition to this heartwarming moment, Shelley delightedly shared a family photo, on her Facebook account. The picture features herself with her children and possibly her youngest child seated comfortably on her lap.


Shelley Covel Rowland, Toby Keith's daughter is not only a figure, in the fashion industry but also a devoted mother. She has recently welcomed two children into her life, which has made Toby Keith a proud grandfather.

Family photos capture the growth of Shelley's household featuring a baby boy and highlighting her role as a mother. In 2016 Shelley publicly acknowledged her relationship, with Brian Skaggs. They tied the knot in March 2018.

Shelley's life journey unfolds like a tapestry seamlessly blending a career the joys of being a mom and a fulfilling family life. This narrative beautifully portrays the depth and richness that define Shelley Covel Rowlands's story.


For over ten years, Shelley Covel Rowland, alongside her mother and sister, has left an indelible mark in the fashion industry with their upscale women's golf apparel brand, SwingDish.

Emphasizing practicality, femininity, and inclusiveness, they have curated a collection of golf attire and accessories. SwingDish caters to women of all ages who value fashion, seamlessly blending innovative designs with enduring luxury.

Each garment narrates a story, aspiring to carve a sentimental niche in the wearer's wardrobe. In a rare public appearance back in 2015, Shelley joined her family at the Las Vegas launch of SwingDish, underscoring their dedication to the brand's triumph in the fashion realm.

Net Worth

The exact net worth of Shelley Covel Rowland is not publicly disclosed. However, her father, Toby Keith, a known country music artist has amassed a fortune of $400 million, just like Trudie Styler, solidifying his position as a multi-millionaire.

Keith's financial success can be traced back to a moment when he secured a $20,000 advance for his recording contract. This paved the way for his deb self-titled album in 1993. During that year, Keith's impressive work ethic drove him to perform 150 concerts from March to December.

Initially making between $5,000 and $10,000 per night his popularity skyrocketed with the airing of his single on the radio. This resulted in an influx of performance requests and venues were willing to pay $20,000 per show. Keith's unparalleled achievements have firmly established him as one of the highly regarded figures, in the world of country music.

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by Joseph, 19 Jan, 2024

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