The new spring 2018 campaign, 7 for all mankind, has yet another big name in the addition.
Matt Bomer came to an addition as one of the 10 dynamic icons from all corners of the industry to support the campaign.
Besides Matt Bomer, the #WeAreMankind features stars like poet/artist, Cleo Wade, model, Luka sabbat, Emma Louise Connolly, along with tattoo artist, Jon Boy. Also featured are a poet, musician, artist, and jewelry designer, Orion Carloto, Madison Paige, Gabrielle Richardson, and Sarah Jane Adams respectively.
For the campaign, the 40-year-old, Bomer, featured his handwritten quote, “Don’t be afraid to go down the rabbit hole.”
On managing the large scale of artists and icons from all around the world, the chief marketing officer of 7 for all mankind, Jenna Habayeb, stated:
Our range of denim creates a blank canvas for our fans to express themselves. We want to inspire them to be their own unique, beautiful, and artistic selves
Our Spring 2018 campaign is a celebration of mankind and everything that comes with its – flaws and triumphs, strengths and struggles. This is a big step forward for us and stands as our commitment to self-expression.
The campaign is sure to celebrate and inspire mankind and everything that comes with it.
