Long before the dispute between smartphones, some of the smartest and most powerful men had an inseparable clock. Forget hats or ties: historically, watches have become men's accessories. In the book "About Time: Celebrating Men's Watches", Ivar Hauge Line debates the importance of this status symbol and family heirlooms that adorn men's wrists - some are very interesting to see their watches as daily workers.
Watches are part of the lifestyle and anyone who thinks they are just a marker of time is wrong. For many people, the watch is a sign of social strata. If the watch is only used as a timepiece, the smartphone does more than that. Smartphones can even access the Internet, send emails, make calls, receive calls, edit pictures, videos and so on. So why are luxury watches like Patek Philippe and Rolex so expensive? Why do famous actors like Daniel Craig use it on several occasions? A watch is an identity ... That's the answer!
A member of the Apollo 11 mission, American astronaut Buzz Aldrin won the achievement of being the second person to step on the moon. Like his team-mates Neil Armstrong and Michael Collins, he brought Omega Speedmaster Professional - tested and approved by NASA.
German physicist Albert Einstein is a man who is driven by curiosity. Although his theory of Relativity has revealed ideas about time and space that still take years to clear, he remains trapped on Earth with the habits of Spartans and Longines Golden Rectangular 1929 watches which will later become one of the auction items.
American actor Steve McQueen is immortalized on-screen characters who live within limits, such as "Le Mans" pilots. Taking the wheel of the car, McQueen was one of the first "poster boys" for men's watches, in this case, Tag Heuer Monaco. Note that advertising for men's luxury watches doesn't change much from there ...
Like McQueen, actor Paul Newman identified a new icon of masculinity from Hollywood. Strangely, he was also pa s sionate about racing, to bring the pa s sion of the screen to the track, first as an Indy 500 driver, which earned him four titles. He is second in 24 hours at Le Mans. And then, with the Newman / Haas / Lanigan (NHLR) team.
In the Mad Men series, publicist Don Draper (played very well by Jon Hamm) enters years of maintaining unhealthy habits, such as drinking too much and locking himself emotionally. Although basically maintaining dress style, watches changed over the years, leaving Reverse Jaeger Lecoultre for Rolex.
During an interview in 2010, the Dalai Lama found himself confronted with a reporter who asked him about his two mistakes as humans. Eat meat, he replied to immediately add "and like a watch". "My eyes light up when I look at my watch, that is my weakness," he said. The first watch was given to him by American President Franklin Roosevelt in 1942. Dalai Lama was seven years old and fell in love. In such a way that the delegation brought a letter, which he did not want to see - only when he met with President Barack Obama that year, the Dalai Lama got a copy of the doc u ment. Seventy years separate this fact - and since then he has won many gift watches.
And speaking of Barack Obama, the former American president is always seen with his Jorg Gray 6500 Chronograph both in the White House, in a speech at the UN or a trip abroad.
Do you see? Luxury watches are part of a lifestyle, especially initiated by famous figures.
