The United Kingdom's renowned celebrity publicist and 'King of Spin,' Max Clifford has died aged 74 in hospital on Sunday after suffering a heart attack in prison, the Kingdom's Ministry of Justice and local media outlets confirmed.
Clifford had been serving an eight-year sentence at the Littlehey Prison in Cambridgeshire following he was convicted of eight sexual a s saults on women and girls between 1977 and 1985.
A spokesperson for the Britain's Prison Service said,
As with all death in custody, there will be an investigation by the independent Prisons and Probation Ombudsman. Our condolences are with Mr. Clifford's family at this difficult time.
Clifford's daughter Louise, 46, told that Clifford first suffered a cardiac arrest in his cell on Thursday when he was trying to clean it. She added that Clifford collapsed the next day again and was unconscious for several minutes before he was admitted to a local hospital.
Clifford was imprisoned for eight years in May 2014 after he was proved guilty in some charges under Operation Yewtree. He then became the first man to be convicted as part of the national investigation. At the time of his sentencing, he referred his accusers as ''fantasists'' and was spotted laughing and shaking his head in the dock.
